Tuesday, January 24, 2006

Wally-World Wine?

Walmart announced that they would soon be offering customers a new discount item: Walmart's own brand of wine.

The world's largest retail chain is teaming up with E&J Gallo Winery of California to produce the spirits at an affordable price, in the $2-5 range.

Wine connoisseurs may not be inclined to throw a bottle of Walmart brand into their shopping carts, but "there is a market for cheap wine," said Kathy Miocene, professor of marketing. She said, "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Walmart brand. The top 10 surveyed names in order of popularity are:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

1. Nasti Spumante

The beauty of Walmart wine is that it can be served with either white meat (possum) or red (squirrel).

Shamelessly stolen from KeeWee's Corner, who go it from GrampaPinhead.


At Tuesday, January 24, 2006 7:24:00 PM, Blogger Countertop said...

How 'bout Winegar.

Wine one night, vinegar the next


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